Digital Marketing , Marketing and Advertising
Hi, I'm Bob Linger, Founder of Digital Marketing Lighthouse. Welcome to my page.
Bob Linger's Bio:
Bob Linger is the Founder and CEO of Digital Marketing Lighthouse. The Agency was established to help companies increase brand awareness, build trust, generate leads and convert leads into customers. Digital Marketing Lighthouse specialties include: Business Growth Assessments and Planning, Marketing Audits, Marketing Plan Development, Content Marketing Strategy, Content Creation, Content Curation, Social Media, Marketing, Search Engine Optimization (SEO), Search Engine Marketing (Paid Search), Web Design and Development, Web Video, Public Relations.
Bob Linger's Experience:
VP Infrastructure at FOX TelevisionJune 2008 - December 2008
Corporate project management role in the development and implementation of Enterprise systems.
VP General Manager at WTVT-TVJune 2000 - June 2008 | Tampa, Florida
Motivational leader of highly profitable operation that consistently met and exceeded operating profit, sales revenue, and market share goals. • Delivered high double-digit Operating Profit growth over eight years, achieving record advertising sales revenues and advertising market share growth. • Achieved and held #1 annual advertising revenue position throughout my tenure as VP General Manager
VP Sales at WTVT-TV FOX13April 1997 - June 2000 | Tampa, Florida
Promoted to Vice President of Sales by the new FOX ownership of WTVT in 1997. Reversed overall negative sales trends in first year in a flat market. • Improved advertising share of revenue by 11% year one, 14% in year two, and record share in year three.
Local Sales Manager at WTVT-TV Ch.13January 1996 - April 1997 | Tampa, Florida
Coached, trained and managed a team of 8 account executives to improved local sales advertising share. • Managed new business development team generating nearly $1 million dollars. • Developed contact management “game plan” system for Account Executives.
National Sales Manager at WTVT-TV Ch.13November 1990 - 1996 | Tampa, Florida
Restored strained advertiser relationships discovered on my arrival. Assessed client issues, focused customer service and earned trust through travel and direct meetings with key decision makers. • Improved communication, systems, pricing and account management efforts of National Representative Sales teams in offices from New York to Los Angeles. • Raised accountability, improved sales representative local market knowledge, and built powerful, focused sales presentation materials.
Account Executive at Petry Television - New YorkSeptember 1986 - November 1990
Account Executive at Petry Television1986 - 1990 | New York, NY
Account Executive at WCIX Television / Taft Broadcasting - Miami1982 - 1985
Founder at Business Link Marketing2009 - Present | Tampa, Florida
Bob Linger founded Business Link Marketing to integrate traditional and digital marketing in powerful, cost efficient marketing strategies designed for today and tomorrow's business environment.
Founder at Digital Marketing LighthouseApril 2011 - Present | Tampa, Florida
Bob Linger founded Digital Marketing Lighthouse to assist business owners, and marketers develop integrated content marketing strategies to build awareness, generate leads and increase sales.
Bob Linger's Education:
Ohio University1976 – 1980BS Communications
Bob Linger's Interests & Activities:
Digital Marketing, Content Marketing, Inbound Marketing, Social Media, Web Development, Television, Media, Cooking, Sports